Societal Impact has become an important aspect to publication metrics, especially in the Arts and Humanities disciplines that are not represented quite as well using traditional metrics. There are two metrics that contribute to this category, including:
- Altmetrics
- Public Engagement
 A word on Snowball Metrics
Snowball metrics are a defined set of metrics, that aim to inform all areas of research activity. Agreeing methodologies, which can be consistently applied to research management information, creates consistency and facilitates benchmarking between peer institutions. This helps to establish a reliable foundation for institutional strategic decision making to complement existing approaches.
As you work through this guide you will see the Snowball metric icon, indicating that the particular metric is based on
More information on Snowball Metrics can be found here.
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A word on Snowball Metrics